In Guyana, a joint communications and advocacy plan helped generate coordinated messaging on Agenda 2030.

With a combined following of more than 7,500 persons across Facebook, Instagram, and Twitter, digital content from UN platforms reached over 160,000 persons during the reporting period.

Digital content complemented more traditional forms of communications (live events, radio, TV, newspaper, print media, etc.).

As part of the Spotlight Initiative, the joint EU/UN programme to eliminate violence against women and girls, some 80,000 people were informed of national efforts to address GBV.

By partnering with a local comedy sitcom, the UN was able to reach a wide audience with targeted message placements about GBV services and support networks, the rights of persons living with disabilities, and human rights.

UN Agencies implementing the Spotlight Initiative brought further attention to the ‘16 Days of Activism to End Gender-Based Violence’ campaign by lighting up UN House in orange, the internationally-recognised colour of the global commitment to eliminate GBV.